Teluca Hits the Airwaves

Teluca Co-Owners Karen Celleri and Eric Celleri were recently interviewed on Worldwide Business with Kathy Ireland. Teluca distributes oxidative, direct and semi-permanent hair dyes to hair color manufacturers around the world. The company's Colorex Hair Dyes are the foundation for its full product offerings including custom Core Color & Fusion Dye blends, as well as finished product such as retail and professional bleach/lighteners and tonal lifting powders.


A family-owned business with decades of experience in the hair dye industry, Teluca was founded on the principle of providing outstanding value to its customers. The company has more than 20 years of experience in the hair color industry.


“When we started our business, hair color producers appreciated having an alternate supplier for raw materials,” recalled Eric Celleri. “Even more, there was thirst for knowledge, particularly by owners of small and mid-level companies looking for information. Do they have the right people? Do they have the right equipment in place? Do they have the right systems to control quality? Having these discussions, we gained a greater understanding of our customers' needs, particularly in the areas of technical support, formulation services and education.”


With a complete range of specialized services, from concept and formulation development, color matching and shade design to custom training and technical workshops on color theory, Teluca fosters a relationship-based approach with customers, allowing them to become educated on the chemistry of hair dyes and the science of hair color formulation, ultimately enabling them to evolve as creative, self-sufficient formulators.

The program aired earlier this month on Fox Business Network and will air on Bloomberg International on Sunday, Dec. 17 at 7:30am GMT and 10:30am DF. Visit www.tvwwb.com for detailed airing schedules.